These days, if you want to reach your target group in the best possible way, you have to have a broad communication channel. The potential for optimisation has also been recognised amongst local authorities and increasingly, they are making use of dialogue marketing systems.
As opposed to classical newsletter systems, dialogue marketing systems offer a much wider scope for distributing information or for running multi-level campaigns. In addition, the comprehensive back-end can be used for managing the data records and serves as a type of mini CRM system.
Local authorities particularly appreciate the breadth of deployment options, irrespective of whether they are being used in the area of event management & marketing, tourism or commercial promotions.
Cities such as Dachau, Bühl, Blumberg or Hardheim-Walldürn have already recognised the advantages and are implementing the modular digital marketing solution (NLMC) from Matoma.
Alongside classic postal mailings, personalised newsletters or online forums, surveys can be run and evaluated very simply using the NLMC and for example, postcards can be created for despatch.
E-marketing through the NLMC is a tool that doesn’t just offer numerous functions and paths for creating dialogues, it is also the back-end system for managing, evaluating and filtering communications.